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10/7/2015 - Social Media Outreach Expands in Hamilton with Instagram to Assist Police Division and Residents

Social Media Outreach Expands in Hamilton with Instagram to Assist Police Division and Residents


To continue its ever expanding use of social media channels, Hamilton Mayor Kelly Yaede has announced two new Township Instagram accounts that the Hamilton Police Division can use in public safety efforts and residents can use to stay informed.

Hamilton has introduced a new Hamilton Township Municipal Government (@hamiltontwpnj) and a Hamilton Police Division (@hamiltonpolicedivision) Instagram account. 

Instagram is an online mobile photo-sharing application, which also has a capability for short videos of up to 15 seconds to be shared.  Instagram sites that over 80 million photos are posted on the social media channel, on average, each day ( 

The new social media channels join the Township’s use of Facebook and Twitter for both the Municipal Government and its Police Division, which along with the town’s redesigned website and its free E-mail Newsletter service, seek to keep residents informed by providing them with notices and reminders in a growing variety of ways. 

“Social media has become a necessary communication tool in government and public policy.  Instagram is another great way to increase our government’s accessibility and outreach to the residents we serve, and especially to our younger generations of social media users,” says Mayor Yaede.   

Instagram was found in the study to be second to only Facebook in terms of daily use – as 59 percent of Instagram users utilized the social media platform on a daily basis, including 35 percent who visited Instagram several times a day ( ). 

With its new Police Instagram account, the Hamilton Police Division will join larger cities – like New York City and Philadelphia – that also have official Police Instagram accounts. 

And while crime is already at a historic low in the community, Mayor Yaede indicates that Instagram can be helpful to the Police Division in other ways – such as in helping to find missing persons, solving crimes, making arrests and even in promoting more community involvement in crime prevention measures.   

From San Francisco to Miami-Dade County in Florida, Police have used Instagram to lead to arrests ( ;       ). 

One instance from Miami, as reported by the Bradenton Herald earlier this year, cited a felon nicknamed “Crazy Goat” who was apprehended on weapons charges following posting photos of himself, on Instagram, loading guns ( ). 

“Whether it is through posting crime prevention tips to continue to decrease our already historically low rate of crime, posting the pictures of missing persons in an effort to help safely located them or even by using information to help make arrests, I believe Instagram will be another useful tool for our Police Division,” explains Mayor Yaede.