Outreach Expands in Hamilton with Instagram to Assist Police Division and
To continue its ever expanding use of social media
channels, Hamilton Mayor Kelly Yaede has announced two new Township Instagram
accounts that the Hamilton Police Division can use in public safety efforts and
residents can use to stay informed.
Hamilton has introduced a new Hamilton Township Municipal
Government (@hamiltontwpnj) and a
Hamilton Police Division (@hamiltonpolicedivision)
Instagram is an online mobile photo-sharing
application, which also has a capability for short videos of up to 15 seconds
to be shared. Instagram sites that over
80 million photos are posted on the social media channel, on average, each day
The new social media channels join the Township’s
use of Facebook and Twitter for both the Municipal Government and its Police
Division, which along with the town’s redesigned website and its free E-mail
Newsletter service, seek to keep residents informed by providing them with
notices and reminders in a growing variety of ways.
has become a necessary communication tool in government and public policy. Instagram is another great way to increase
our government’s accessibility and outreach to the residents we serve, and
especially to our younger generations of social media users,” says Mayor Yaede.
Instagram was found in the study to be second to
only Facebook in terms of daily use – as 59 percent of Instagram users utilized
the social media platform on a daily basis, including 35 percent who visited
Instagram several times a day ( http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
With its new Police Instagram account, the Hamilton
Police Division will join larger cities – like New York City and Philadelphia –
that also have official Police Instagram accounts.
And while crime is already at a historic low in the community, Mayor Yaede indicates that Instagram
can be helpful to the Police Division in other ways – such as in helping to
find missing persons, solving crimes, making arrests and even in promoting more
community involvement in crime prevention measures.
From San Francisco to
Miami-Dade County in Florida, Police have used Instagram to lead to arrests (http://www.nbcbayarea.com/news/tech/SFPD-Assigns-Officers-to-Instagram-Beat-320985811.html
; http://www.miamiherald.com/news/local/crime/article5295396.html ).
One instance from Miami, as reported by the Bradenton
Herald earlier this year, cited a felon nicknamed “Crazy Goat” who was
apprehended on weapons charges following posting photos of himself, on Instagram,
loading guns ( http://www.miamiherald.com/news/local/crime/article5295396.html
“Whether it is
through posting crime prevention tips to continue to decrease our already
historically low rate of crime, posting the pictures of missing persons in an
effort to help safely located them or even by using information to help make
arrests, I believe Instagram will be another useful tool for our Police
explains Mayor Yaede.