Mayor Martin is proud to announce the launch of the "Street Smart" Campaign, a collaborative initiative aimed at improving road safety for all residents. Hamilton Township, in partnership with the Greater Mercer Transportation Management Association (TMA), the Hamilton Township School District, the North Jersey Transportation Planning Authority, and the Delaware Valley Regional Planning Commission, will work together to raise awareness about the importance of safe driving habits, especially near schools, parks, and community spaces. This initiative underscores Hamilton’s commitment to ensuring the safety of pedestrians, cyclists, and motorists alike.

The "Street Smart" Campaign will include educational programs, community outreach, and increased enforcement efforts to encourage safer behaviors on the road. A key focus will be ensuring that residents understand the vital need for mindfulness and caution when sharing the road with others, particularly during school hours and in areas of heavy foot and bicycle traffic.

Mayor Jeff Martin emphasized the importance of the campaign, stating, "As our community continues to grow, it is more important than ever that we are mindful of pedestrians, cyclists, and other vehicles on our roads. The Street Smart campaign reminds us that we are all responsible for keeping Hamilton safe. By working together, we can create a safer environment for everyone, whether walking to school, biking through our neighborhoods, or driving through town."

In coordination with the Greater Mercer TMA, this initiative will also focus on safety tips for students walking or biking to and from school, while Hamilton Township Police will increase visibility and enforcement in key areas to ensure compliance with traffic laws.

“The federal government has adopted a Safe System Approach to reducing fatalities, which recognizes that responsibility for improving safety is shared,” said Cheryl Kastrenakes, Executive Director of Greater Mercer Transportation Management Association.  “The more we can educate everyone about safe practices, the more lives we can save. We applaud Hamilton for conducting the Street Smart Safety campaign.”

Greater Mercer TMA, a regional transportation management association, will provide resources and guidance to support Hamilton’s efforts, ensuring residents can access the latest information on pedestrian and cycling safety.

Residents are encouraged to follow the campaign’s activities and learn more about how they can contribute to safer streets by visiting the Township’s website or following updates on social media platforms.